Vanessa Gonzalez

saved fragments / elevated / cinematic

Computer Science + Business Administration senior at USC and Adobe Student Ambassador. LA native building at the intersection of product strategy, user discovery, and creative technology.

View Selected Work About Me

a few things I keep returning to

click a fragment to wander ↘

vanessa, lately

open the personal archive →

Ariana Grande and Audrey Hepburn editorial inspiration

visual culture / old icons, new language

a little field note

I like turning messy systems into experiences that feel clean, intentional, and obvious.

see how I think →

texture matters

“collecting moments, tattoos on my mind”

Ariana Grande · Sometimes

Los Angeles / saved afternoon

current threads

fandom + audience psychology

product strategy + user friction

visual culture + interface taste

more about me →

selected fragments

ship editseditorial moodboardslate-night editingstorytelling + tastefandom archiveslace + collageadobe after effects

"collecting moments, tattoos on my mind"

ariana grande — sometimes

always open

after effectsfigmaphotoshopmedia encoderintellijnext.jsreactnotion

saved fragments

current threads

fandom + audience psychologyproduct strategy + user frictionvisual culture + interface taste

a little note

I like taking messy problems—whether it's legacy mainframe documentation or Gen Z audio sharing—and designing interfaces and strategies that feel clean, intentional, and obvious.

anqclic / creative archive

currently inspiring me

• lana del rey's visual world

• selena gomez's revival era

• editorial perfume campaigns

• lace + textile details

• baz luhrmann's color palette

• beautiful interfaces

currently obsessed with

soundtrack to the archive

yes, the same songs stay here forever ♡

cry babythe neighbourhood

robbersthe 1975

hometowntwenty one pilots

perfectselena gomez

ultraviolencelana del rey

a world alonelorde

sometimesariana grande

call it what you wanttaylor swift

selected work

all work→

01 · featured case study

Audible — Clip & Share

Product Strategy Lead

Led product strategy for a 5-person team tackling Audible's Gen Z growth challenge. Designed "Clip & Share"—a low-friction loop letting users pull audiobook moments directly to TikTok or Instagram without cluttering Audible's core app. Defined our proposed North Star metric (Share-to-Play Conversion Rate) and rethought the free-trial onboarding flow around a full first chapter instead of a locked preview.

✦ First-place winning concept · Amazon-sponsored product case competition

friction

Gen Z discovery

product loop

Clip & Share

north star

Share-to-Play

result

First place

feature strategygrowth loopsuser discoveryonboarding redesign

view case study →

Business Analyst Intern — AI Strategy & Discovery

Bank of America — Global Technology

Documented a 600+ file COBOL mainframe system with no real active docs beyond a 2010 slide deck, then built an AI agent to explain it file by file—now being generalized across teams. Interviewed 15 Business Analysts to pinpoint where existing AI tools failed, leading to Mosaic, a context-aware AI platform submitted for internal patent review.

600+

files analyzed

BA interviews

internal review

✦ Corporate Technology Return Offer Received

AI agentsproduct discoveryuser researchlegacy systems

explore the work →

Independent Product Research

Intent Layer

Exploring what streaming recommendations miss: why a viewer connected with a title. Currently gathering survey and interview data to build an intent taxonomy, post-watch capture experience, and intent-informed recommendation framework.

✦ Original consumer research · Framework and prototype in progress

streaming strategyconsumer researchpersonalizationaudience insights

explore the research →

product strategyvisual storytellingemotional uxcreative systemsfandom + memoryeditorial thinkingcinematicelevatedsaved fragmentsusc cs + businessfrontendanqclicproduct strategyvisual storytellingemotional uxcreative systemsfandom + memoryeditorial thinkingcinematicelevatedsaved fragmentsusc cs + businessfrontendanqclic

about / approach

I turn messy systems and human behavior into products that feel intuitive, personal, and intentional.

USC senior combining technical depth in CS with business strategy and a creative background in digital media.

USC CS + BusinessBank of America Return OfferProduct & GTM Strategy

I've been editing video since I was 10 years old, growing an independent account to 630K+ views by paying attention to pacing, audience drop-off, and visual trends. That early interest in human behavior eventually led me to study Computer Science and Business Administration at USC.

In corporate environments like Bank of America, I focus on user discovery and systems design—translating user research from 15 Business Analysts into multi-agent AI tooling and modernizing 600+ complex legacy mainframe files.

Whether I'm mapping product wireframes, evaluating GTM loops, or refining a visual interface, I bring the same mix of curiosity, structure, and visual instinct.

what I bring

Product strategy

Discovery · research · wireframing

Technical fluency

CS · Next.js · React · Java

Audience instinct

Behavior · drop-off · retention

Enterprise delivery

AI workflows · cross-functional alignment

Visual storytelling

After Effects · Figma · editorial systems

target direction

Seeking permanent roles in Los Angeles across Product Strategy, Product Operations, GTM Analysis, Product Marketing (PMM), or Creative Tech Analytics.

vcnessaggonzalez@gmail.com linkedin.com/in/vanessa-g-gonzalez

anqclic / creative archive